Executive Summary: "A Desk on the 20th Floor: Survival and Sense-Making in a Trading Room"
By Daniel Beunza and David Stark
How does an organization cope with extreme uncertainty? In this paper we study
the case of a Wall Street investment bank that lost its entire office and
trading technology in the terrorist attack of September 11th. The traders
survived, but were forced into a mandatory exile to a makeshift trading room in
the suburbs. In the six months the traders spent there, they had to navigate
successive waves of uncertainty, including existential anxiety (will I die in
the next attack?), questions of professional identity (what does it mean to be a
Wall Street trader outside Wall Street?), uncertainty about the future of the
firm (will it fold?), and ambiguities about the future re-location of the firm.
In contrast with the well-studied strategic challenge of dealing with
uncertainty in the environment, the company had to deal with fears and
insecurities inside as well as outside it. To overcome then, it took care to
help traders maintain their identities and ability to engage in sense-making by
restoring the network of people, tools, and places that constituted them.