Seth K. Goldman
University of Massachusetts, Amherst
2025 to 2026

Fellows Type
Goldman will examine how people of color respond to and understand popular media narratives about demographic changes, particularly the “majority-minority” shift, in which people of color are predicted to become the numerical majority. His project will consist of media content analysis and a nationally representative panel survey with large samples of Asian, Black, Latino, multiracial, and White Americans conducted by Goldman and an interdisciplinary team of researchers.