Kathleen D. Vohs
Land O’Lakes Professor of Excellence in Marketing
University of Minnesota
at time of fellowship
2013 to 2014
Vohs and Roy F. Baumeister will undertake two separate projects: one which will summarize and integrate the research literature on the “strength model” of self-control; and a second that will investigate the psychological and subjective meaning of money by examining how thought processes, values, and decision-making change when money is involved.