After acts of airline terrorism, air travel tends to drop dramatically—yet Americans routinely pursue the far riskier business of driving cards, where accidents resulting in death or injury are much more likely to occur. Reporting on Risk argues that this selective concern with danger is powerfully shaped by the media, whose coverage of potentially hazardous events is governed more by a need to excite the public than to inform it.

Singer and Endreny survey a wide range of print and electronic media to provide an unprecedented look at how hundreds of different hazards are presented to the public—from toxic waste and food poisoning to cigarette smoking, from transportation accidents to famine, and from experimental surgery to communicable diseases. Their investigations raise thought-provoking questions about what the media tell us about modern risks, which hazards are covered and which ignored, and how the media determine when hazards should be considered risky. Are natural hazards reported differently than man-made hazards? Is greater emphasis placed on the potential benefits or the potential drawbacks of complex new technologies? Are journalists more concerned with reporting on unproven cures or informing the public about preventative measures? Do newspapers differ from magazines and television in their risk reporting practices?

Reporting on Risk investigates how the media place blame for disasters, and looks at how the reporting of risks has changed in the past twenty-five years as such hazards as nuclear power, birth control methods, and industrial by-products have grown in national prominence. The authors demonstrate that the media often fail to report on risks until energized by the occurrence of some disastrous or dramatic event—the Union Carbide pesticide leak in Bhopal, the Challenger explosion, the outbreak of famine in Somalia, or the failed transplant of a baboon heart to "Baby Fae." Sustained attention to these hazards depends less on whether the underlying issues have been resolved than on whether they continue to unfold in newsworthy events.

Reporting on Risk examines the accuracy and the amount of information we receive about our environment. It offers a critical perspective on how our perceptions of risk, as shaped by the media, may contribute to misguided individual and public choices for action and prevention in an increasingly complex world. The authors' probing assessment of how the media report a vast array of risks offers insights useful to journalists, policy analysts, risk specialists, legislators, and concerned citizens.

ELEANOR SINGER is senior research scholar at the Center for the Social Sciences, Columbia University, and social science analyst with the U.S. Bureau of the Census.

PHYLLIS M. ENDRENY is social research consultant in Chicago, and was previously assistant professor of mass communications and mass media at the University of Illinois at Chicago.

College campuses provide ideal natural settings for studying diversity: they allow us to see what happens when students of all different backgrounds sit side by side in classrooms, live together in residence halls, and interact in one social space. By opening a window onto the experiences and evolving identities of individuals in these exceptionally diverse environments, we can gain a better understanding of the possibilities and challenges we face as a multicultural nation. The Diversity Challenge—the largest and most comprehensive study to date on college campus diversity—synthesizes over five years’ worth of research by an interdisciplinary team of experts to explore how a highly diverse environment and policies that promote cultural diversity affect social relations, identity formation, and a variety of racial and political attitudes. The result is a fascinating case study of the ways in which individuals grow and groups interact in a world where ethnic and racial difference is the norm.

The authors of The Diversity Challenge followed 2,000 UCLA students for five years in order to see how diversity affects identities, attitudes, and group conflicts over time. They found that racial prejudice generally decreased with exposure to the ethnically diverse college environment. Students who were randomly assigned to roommates of a different ethnicity developed more favorable attitudes toward students of different backgrounds, and the same associations held for friendship and dating patterns. By contrast, students who interacted mainly with others of similar backgrounds were more likely to exhibit bias toward others and perceive discrimination against their group. Likewise, the authors found that involvement in ethnically segregated student organizations sharpened perceptions of discrimination and aggravated conflict between groups. The Diversity Challenge also reports compelling new evidence that a strong ethnic identity can coexist with a larger community identity: students from all ethnic groups were equally likely to identify themselves as a part of the broader UCLA community. Overall, the authors note that on many measures, the racial and political attitudes of the students were remarkably consistent throughout the five year study. But the transformations that did take place provide us with a wealth of information on how diversity affects individuals, groups, and the cohesion of a community.

Theoretically informed and empirically grounded, The Diversity Challenge is an illuminating and provocative portrait of one of the most diverse college campuses in the nation. The story of multicultural UCLA has significant and far-reaching implications for our nation, as we face similar challenges—and opportunities—on a much larger scale.

JIM SIDANIUS is professor of psychology and African American Studies at Harvard University.

SHANA LEVIN is associate professor of psychology at Claremont McKenna College.

COLETTE VAN LAAR is professor of social psychology at Leiden University, the Netherlands.

DAVID O. SEARS is distinguished professor of psychology and political science and director of the Institute for Social Science Research at the University of California, Los Angeles.

Liberal democracies are based on principles of inclusion and tolerance. But how does the principle of tolerance work in practice in countries such as Germany, France, India, South Africa, and the United States, where an increasingly wide range of cultural groups holds often contradictory beliefs about appropriate social and family life practices? As these democracies expand to include peoples of vastly different cultural backgrounds, the limits of tolerance are being tested as never before. Engaging Cultural Differences explores how liberal democracies respond socially and legally to differences in the cultural and religious practices of their minority groups.

Building on such examples, the contributors examine the role of tolerance in practical encounters between state officials and immigrants, and between members of longstanding majority groups and increasing numbers of minority groups. The volume also considers the theoretical implications of expanding the realm of tolerance. Some contributors are reluctant to broaden the scope of tolerance, while others insist that the notion of "tolerance" is itself potentially confining and demeaning and that modern nations should aspire to celebrate cultural differences.

Coming to terms with ethnic diversity and cultural differences has become a major public policy concern in contemporary liberal democracies, as they struggle to adjust to burgeoning immigrant populations. Engaging Cultural Differences provides a compelling examination of the challenges of multiculturalism and reveals a deep understanding of the challenges democracies face as they seek to accommodate their citizens' diverse beliefs and practices.

RICHARD A. SHWEDER, an anthropologist, is professor of human development at the University of Chicago.

MARTHA MINOW is professor of law at Harvard University.

HAZEL R. MARKUS is professor of psychology at Stanford University.

CONTRIBUTORS: Richard A. Shweder, Martha Minow, Hazel Rose Markus, Caroline Bledsoe, David L. Chambers, Jane Maslow Cohen, Joanna Davidson, Arthur N. Eisenberg, Karen Engle, Katherine Pratt Ewing, Heejung S. Kim, Corinne A. Kratz, Maivân Clech Lâm, Usha Menon, Victoria C. Plaut, Alison Dundes Renteln, Lloyd I. Rudolph, Susanne Hoeber Rudolph, Lawrence G. Sager, Austin Sarat, Claude M. Steele, Dorothy M. Steele, Nomi Stolzenberg, Marcelo M. Suárez-Orozco, and Unni Wikan.
 

Classical economic theory assumes that people in risk situations follow a course of action based on a rational, consistent assessment of likely outcomes. But as Zur Shapira demonstrates in Risk Taking, corporate managers consistently stray from the prescribed path into far more subjective territory. Risk Taking offers a critical assessment of the relationship between theory and action in managerial decision making.

Shapira offers a definitive account of the classical conception of risky decision making, which derives behavioral prescriptions from a calculation of both the value and the likelihood of possible outcomes. He then demonstrates how theories in this vein have been historically at odds with empirical observations. Risk Taking reports the results of an extensive survey of seven hundred managers that probed their attitudes and beliefs about risk and examined how they had actually made decisions in the face of uncertainty. The picture that emerges is of a dynamic, flexible process in which each manager’s personal expertise and perceptions play profound roles.

Managerial strategies are continually modified to suit changing circumstances. Rather than formulating probability estimates, executives create potential scenarios based not only on the possible outcomes but also on the many arbitrary factors inherent in their own situations. As Shapira notes, risk taking propensities vary among managers, and the need to maintain control and avoid particularly dangerous results exercises a powerful influence. Shapira also examines the impact of organizational structure, long-term management objectives, and incentives on decision making.

With perceptive observations of the cognitive, emotional, and organizational dimensions of corporate decision making, Risk Taking propels the study of managerial risk behavior into new directions. This volume signals the way toward improving managerial decision making by revealing the need for more inclusive choice models that augment classical theory with vital behavioral observations.

ZUR SHAPIRA is research professor of management and organizational behavior at the Stern School of Business at New York University.

Education specialists have written volumes on the best ways to help children learn to read and write, but who is helping them navigate the potentially treacherous waters of social interactions? While in school to study, children are also preoccupied with understanding the rules governing social relationships. Issues of trust and loyalty, rivalry and conflict, belonging and exclusion affect all school-aged children, but very few lesson plans include social development skills.

The Promotion of Social Awareness summarizes thirty years of research on the social development of children in elementary and middle school, and shows how this work has led to a series of programs that promote the social competence of children and adolescents. Rich with lessons drawn from real life, the book includes an in-depth account of the author's partnership with an innovative program designed to help educators promote a sound ethic of social relationships among children, a case study of a teacher particularly gifted at promoting such relationships, and the tale of how the author's theoretical framework fared cross-culturally when exported to Iceland.

The Promotion of Social Awareness documents Robert Selman's efforts both as a practitioner trying to help young people develop their interpersonal skills and as a researcher attempting to understand the factors that promote or hinder social development. Selman believes that getting along with others involves concrete and measurable social skills and actions that can be taught. The book underlines how the science of social development has given rise to initiatives and programs that can be used in educational settings to help children get along with each other, and may in the long run help prevent violence, drug abuse, and prejudice.

Unique in its marriage of theory and practice, The Promotion of Social Awareness will appeal to a wide readership, including developmental psychologists, educators, and parents.

ROBERT L. SELMAN is Roy E. Larsen Professor of Human Development and Education, Harvard Graduate School of Education, and professor of psychology, Harvard Medical School.

Leon Festinger's forty-year scrutiny of that "curious animal, the modern human being" fundamentally transformed psychological thinking and shaped an entire scientific field, that of social psychology. The twenty-four papers brought together for the first time in Extending Psychological Frontiers encompass the classic contributions and critical turning points of Festinger's long career.

Spanning the post-war decades, this unprecedented volume reveals the full scope, diversity, and import of Festinger's work. Its thematic arrangement clarifies the complex network of problems that preoccupied Festinger and the unique imaginative style that characterized his intellect. Whether examining the voting behavior of Catholics and Jews, the meaning of minute eye movements, the decisions of maze-running rats, or the proselytizing behavior of cultists, Festinger consistently transcended the traditional bounds of the discipline. His theory of cognitive dissonance, which describes how people attempt to resolve the tensions that result when they hold simultaneously two inconsistent beliefs, challenged preexisting psychological theories and produced more important ideas and experimentation than any other development in social psychology. Major writings on group dynamics, decision making, and perceptual processes further underscore the impact of Festinger's research not only on psychology, but also on a wide range of intellectual fronts, from literary theory to ethnology and from historical studies to contemporary political analysis.

Extending Psychological Frontiers is an invaluable resource, providing a comprehensive and coherent picture of an extraordinary body of work.

STANLEY SCHACHTER is Robert Johnson Niven Professor of Social Psychology at Columbia University.

MICHAEL S. GAZZANIGA is Andrew W. Thomson, Jr. Professor of Psychiatry at the Dartmouth Medical School.

To what extent can and should people participate in dealing with the personal problems they bring to consulting professionals? This book presents two alternative models for the conduct of such professional-client relationships as those between lawyers and clients and doctors and patients. One model, called the traditional, prescribes a role of minimal participation for the client. The other, called the participatory, prescribes a role of decision-making shared by the client and the professional. After presenting the two models and their implications, the book systematically tests their validity in a case study of the lawyer-client relationship in the making of personal injury claims.

The distinctive feature of this work is a sophisticated and objective test of the traditional proposition that passive clients get better results than active clients. Evidence drawn from a sample of actual cases of personal injury claimants reveals that active clients in fact fare significantly better than passive clients.

The book is important and novel in four respects: it offers the first clear and realistic proposal for increasing the control people can have over the complex problems they bring to professionals; it presents concrete evidence that lay participation in complex decision making need not be inefficient; it gives practical advice to clients and to lawyers for dealing with each other more effectively and it presents a comprehensive picture of the actual and often dramatic experiences of accident victims, and what it is like to make a personal injury claim.

DOUGLAS E. ROSENTHAL is a member of the New York Bar and is presently Deputy Section Chief, Foreign Commerce Section of the Antitrust Division of the Department of Justice.

Social Diagnosis is the classic in social work literature. In it Miss Richmond first established a technique of social casework. She discusses the nature and uses of social evidence, its tests and their practical application, and summarizes the lessons to be learned from history, science, and the law. While other aids in diagnosis have been added to the caseworker's equipment, the assembling of social evidence is still an important discipline of the profession, to which this volume continues to make a significant contribution. No revision of the book has ever been made nor does any later book take its place.

MARY RICHMOND was the director of the Charity Organization Department at the Russell Sage Foundation.

Thirty years of progress on civil rights and a new era of immigration to the United States have together created an unprecedented level of diversity in American schools, workplaces, and neighborhoods. But increased contact among individuals from different racial and ethnic groups has not put an end to misunderstanding and conflict. On the contrary, entrenched cultural differences raise vexing questions about the limits of American pluralism. Can a population of increasingly mixed origins learn to live and work together despite differing cultural backgrounds? Or, is social polarization by race and ethnicity inevitable? These are the dilemmas explored in Cultural Divides, a compendium of the latest research into the origins and nature of group conflict, undertaken by a distinguished group of social psychologists who have joined forces to examine the effects of culture on social life.

Cultural Divides shows how new lines of investigation into intergroup conflict shape current thinking on such questions as: Why are people so strongly prone to attribute personal differences to group membership rather than to individual nature? Why are negative beliefs about other groups so resistent to change, even with increased contact? Is it possible to struggle toward equal status for all people and still maintain separate ethnic identities for culturally distinct groups? Cultural Divides offers new theories about how social identity comes to be rooted in groups: Some essays describe the value of group membership for enhancing individual self-esteem, while others focus on the belief in social hierarchies, or the perception that people of different skin colors and ethnic origins fall into immutably different categories. Among the phenomena explored are the varying degrees of commitment and identification felt by many black students toward their educational institutions, the reasons why social stigma affects the self-worth of some minority groups more than others, and the peculiar psychology of hate crime perpetrators. The way cultural boundaries can impair our ability to resolve disputes is a recurrent theme in the volume. An essay on American cultures of European, Asian, African, and Mexican origin examines core differences in how each traditionally views conflict and its proper methods of resolution. Another takes a hard look at the multiculturalist agenda and asks whether it can realistically succeed. Other contributors describe the effectiveness of social experiments aimed at increasing positive attitudes, cooperation, and conflict management skills in mixed group settings.

Cultural Divides illuminates the beliefs and attitudes that people hold about themselves in relation to others, and how these social thought processes shape the formation of group identity and intergroup antagonism. In so doing, Cultural Divides points the way toward a new science of cultural contact and confronts issues of social change that increasingly affect all Americans.

DEBORAH A. PRENTICE is associate professor of psychology at Princeton University.

DALE T. MILLER is professor of psychology at Princeton University.

CONTRIBUTORS: Robert P. Abelson, Brenda S. Banker, Marilynn B. Brewer, Sharmaine Vidanage Cheleden, Incheol Choi, Jack Citrin, Jennifer Crocker, John F. Dovidio, Christopher M. Frederico, George M. Fredrickson, Samuel L. Gaertner, Margaret Garnett, Martin P. Gooden, Donald P. Green, Patricia Gurin, Sheena S. Iyengar, James M. Jones, Jason S. Lawrence, Mark R. Lepper, Shana Levin, Leah R. Lin, Gretchen Lopez, Hazel Rose Markus, Dale T. Miller, Biren (Ratnesh) A. Nagda, Jason A. Nier, Richard E. Nisbett, Ara Norenzayan, Timothy Peng, Deborah A. Prentice, Joshua L. Rabinowitz, Lee Ross, David O. Sears, David A. Sherman, Jim Sidanius, Claude Steele, Colette van Laar, William von Hippel, and Christine M. Ward.

Presents a collection of papers by economists theorizing on the roles of altruism and morality versus self-interest in the shaping of human behavior and institutions. Specifically, the authors examine why some persons behave in an altruistic way without any apparent reward, thus defying the economist's model of utility maximization. The chapters are accompanied by commentaries from representatives of other disciplines, including law and philosophy.

EDMUND S. PHELPS is professor of economics at Columbia University.

CONTRIBUTORS: Kenneth J. Arrow, William Baumol, Bruce R. Bolnick, James M. Buchanan, Guido Calabresi, Peter Hammond, Edward F. McClennen, Roland N. McKean, Thomas Nagel, Wilfried Pauwels, Edmund S. Phelps, Amartya K. Sen, Karl Shell, William S. Vickrey, and Burton A. Weisbrod