Building a Popular Movement

An examination of the public relations administration of the Boy Scouts of America, the second in a series of public relations case studies published by the Russell Sage Foundation. Topics include the use of symbols and slogans, relations with the community, publicity programs, and a general history and annual reports of the Boy Scouts.

Harold P. Levy, research associate, with an introduction by Mary Swain Routzahn, director, Department of Social Work Interpretation, Russell Sage Foundation.