About This Book
This book takes origin from Cornell’s program for research and training in culture and applied science, addressing the question of facilitating the introduction of modern agriculture, industry, and medicine to areas that are deficient in these technologies. Of central concern is the fact that technological innovations are apt to have consequences ranging from hostility toward the innovator to extensive disruption and crisis in the society. More generally, people resist changes that appear to threaten basic securities, that they do not understand, or that are forced on them. This casebook offers actual examples of efforts, both successful and unsuccessful, to bring about a change in some culture, with the desirability of using social science as an aid to technology.
Contributors: John Adair, Anacleto Apodaca, Wesley L. Bliss, Henry F. Dobyns, Allan R. Holmberg, Margaret Lantis, Alexander H. Leighton, Allister MacMillan, Morris Edward Opler, Tom Taketo Sasaki, Lauriston Sharp, Rudra Datt Singh, Edward H. Spicer, and John Useem.
Edward H. Spicer was professor of anthropology and sociology, University of Arizona.