Winner of the 2014 Frank Luther Mott-Kappa Tau Alpha Research Award

“Based on a unique sequence of national surveys tracking the 2008 presidential election, The Obama Effect is a breakthrough study. Vividly written, it simultaneously demonstrates the resilience of racial prejudice and the reality of racial progress.”

—PAUL SNIDERMAN, Fairleigh S. Dickinson Jr. Professor of Public Policy and senior fellow, Hoover Institution and the Freeman Spogli Institute for International Studies, Stanford University

“Seth Goldman and Diana Mutz’s rigorous demonstration of the positive Obama effect gives us reason for optimism that racial attitudes, although difficult to change, are nonetheless susceptible to conventional political communications and campaigns. This fine book also validates efforts to combat stereotypical portrayals in the media by showing the power of exemplary images and role models to influence how people think about race in this country.”

—DENNIS CHONG, chair and professor of political science, University of Southern California

Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better.

The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change.

While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.

SETH K. GOLDMAN is Honors Assistant Professor of Communication at the University of Massachusetts, Amherst.

DIANA C. MUTZ is Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania.

Nearly a half century after the civil rights movement, racial inequality remains a defining feature of American life. Along a wide range of social and economic dimensions, African Americans consistently lag behind whites. This troubling divide has persisted even as many of the obvious barriers to equality, such as state-sanctioned segregation and overt racial hostility, have markedly declined. How then can we explain the stubborn persistence of racial inequality? In Beyond Discrimination: Racial Inequality in a Post-Racist Era, a diverse group of scholars provides a more precise understanding of when and how racial inequality can occur without its most common antecedents, prejudice and discrimination.

Beyond Discrimination focuses on the often hidden political, economic and historical mechanisms that now sustain the black-white divide in America. The first set of chapters examines the historical legacies that have shaped contemporary race relations. Desmond King reviews the civil rights movement to pinpoint why racial inequality became an especially salient issue in American politics. He argues that while the civil rights protests led the federal government to enforce certain political rights, such as the right to vote, addressing racial inequities in housing, education, and income never became a national priority. The volume then considers the impact of racial attitudes in American society and institutions. Phillip Goff outlines promising new collaborations between police departments and social scientists that will improve the measurement of racial bias in policing. The book finally focuses on the structural processes that perpetuate racial inequality. Devin Fergus discusses an obscure set of tax and insurance policies that, without being overtly racially drawn, penalizes residents of minority neighborhoods and imposes an economic handicap on poor blacks and Latinos. Naa Oyo Kwate shows how apparently neutral and apolitical market forces concentrate fast food and alcohol advertising in minority urban neighborhoods to the detriment of the health of the community.

As it addresses the most pressing arenas of racial inequality, from education and employment to criminal justice and health, Beyond Discrimination exposes the unequal consequences of the ordinary workings of American society. It offers promising pathways for future research on the growing complexity of race relations in the United States.

FREDRICK C. HARRIS is professor of political science and director of the Institute for Research in African-American Studies and of the Center on African-American Politics and Society at Columbia University.

ROBERT C. LIEBERMAN is professor of political science and provost at The Johns Hopkins University.

CONTRIBUTORS: Anthony S. Chen, Richard P. Eibach, Devin Fergus, Philip Atiba Goff, Rodney E. Hero, Desmond King, Naa Oyo A. Kwate, Morris E. Levy, Devah Pager, Valerie Purdie-Vaughns, Benjamin Radcliff, Lisa M. Stulberg, Dorian T. Warren, Vesla M. Weaver.