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Cover image of the book Navigating the Future
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Navigating the Future

Social Identity, Coping, and Life Tasks
Editors
Geraldine Downey
Jacquelynne Eccles
Celina M. Chatman
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$52.50
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978-0-87154-282-3
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"Identities matter, and Navigating the Future shows us how. The stellar cast of researchers assembled here does not shy away from difficult questions or complex answers. Their contributions demonstrate just how important it is to walk in a person's shoes, to view the world from his or her perspective. For scholars seeking to understand how it feels to be a member of a stigmatized group in American society, this book is a must."
-DEBORAH PRENTICE, professor and chair, Department of Psychology, Princeton University

"Navigating the Future reveals important and interesting psychological contours of social identity in twenty-first century America. It is rich with useful insights about how our social identities matter-how race, gender, and ethnicity shape the way we think, feel, and interact with others. Each chapter helps underscore a sometimes uncomfortable but undeniable larger truth-that the content of our character is intimately bound with and often less important than the content of our categories."
-JOSHUA ARONSON, associate professor of applied psychology, New York University

"Navigating the Future is a tour de force. The authors have provided a compelling framework for understanding how social identities influence individuals both positively and negatively. It is the only volume to present a nuanced view of how social identities often overlap and change, as well as how these processes are shaped by life transitions and the institutions in which we organize our daily life. Most exciting is the complex, yet subtle, understanding of how major group identities, such as race, gender, and ethnicity, are constructed and employed to cope with everyday challenges and threats. Navigating the Future is essential reading for social scientists, scholars, policymakers, and all who wish to understand how social identities influence individuals in schools, communities, and families."
-JEANNE BROOKS-GUNN, Virginia and Leonard Marx Professor of Child Development, Columbia University

Psychologists now understand that identity is not fixed, but fluid and highly dependent on environment. In times of stress, conflict, or change, people often adapt by presenting themselves in different ways and emphasizing different social affiliations. With changing demographics creating more complex social groupings, it is important to understand the costs and benefits of the way social groups are categorized, and the way individuals understand, cope with, and employ their varied social identities. Navigating the Future, edited by Geraldine Downey, Jacquelynne Eccles, and Celina Chatman, answers that call with a wealth of empirical data and expert analysis.

Navigating the Future focuses on the roles that social identities play in stressful, challenging, and transitional situations. Jason Lawrence, Jennifer Crocker, and Carol Dweck show how the prospect of being negatively stereotyped can affect the educational success of girls and African Americans, making them more cynical about school and less likely to seek help. The authors argue that these issues can be mitigated by challenging these students educationally, expressing optimism in their abilities, and emphasizing that intelligence is not fixed, but can be developed. The book also looks at the ways in which people employ social identity to their advantage. J. Nicole Shelton and her co-authors use extensive research on adolescents and college students to argue that individuals with strong, positive connections to their ethnic group exhibit greater well-being and are better able to cope with the negative impact of discrimination. Navigating the Future also discusses how the importance and value of social identity depends on context. LaRue Allen, Yael Bat-Chava, J. Lawrence Aber, and Edward Seidman find that the emotional benefit of racial pride for black adolescents is higher in predominantly black neighborhoods than in racially mixed environments.

Because most people identify with more than one group, they must grapple with varied social identities, using them to make connections with others, overcome adversity, and understand themselves. Navigating the Future brings together leading researchers in social psychology to understand the complexities of identity in a diverse social world.

GERALDINE DOWNEY is assistant professor of psychology at Columbia University.

JACQUELYNNE S. ECCLES is Wilbert McKeachie Collegiate Professor of Psychology, Women's Studies, and Education and research scientist at the Institute for Social Research at the University of Michigan.

CELINA M. CHATMAN is associate director of the Center for Human Potential and Public Policy at the Irving B. Harris Graduate School of Public Policy Studies at the University of Chicago.

CONTRIBUTORS: J. Lawrence Aber, LaRue Allen, Susan M. Andersen, Yael Bat-Chava, Niall Bolger, Jennifer Crocker, William E. Crocker Jr., Andrea L. Dottolo, Carol S. Dweck, Andrew J. Fuligni, Diane Hughes, Jason S. Lawrence, Bonita London, Oksana Malanchuk, Tracy McLaughlin-Volpe, Rodolfo Mendoza-Denton, Elizabeth Moje, Edward Seidman, J. Nicole Shelton, Abigail J. Stewart, Linda C. Strauss, Tom R. Tyler, Elizabeth Velilla, Niobe Way, Carol Wong, Tiffany Yip.

 

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Cover image of the book Risk Acceptability According to the Social Sciences
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Risk Acceptability According to the Social Sciences

Author
Mary Douglas
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$21.00
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978-0-87154-211-3
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Every day, it seems, we become aware of some new technological or chemical hazard. Yet it is also possible that this very awareness is new, or at least newly heightened. Why are certain kinds of risks suddenly so salient? Are public perceptions of risk simply the sum of individual reactions to individual events, or do social and cultural influences play a role in shaping our definitions of safety, acceptable risk, and danger?

Prompted by public outcries and by the confusion and uncertainty surrounding risk management policy, social scientists have begun to address themselves to the issue of risk perception. But as anthropologist Mary Douglas points out, they have been singularly reluctant to examine the cultural bases of risk perception, preferring to concentrate on the individual perceiver making individual choices. This approach leaves unexamined a number of crucial social factors—our concepts of what is “natural” or “artificial,” for example; our beliefs about fairness, and our moral judgements about the kind of society in which we want to live.

This provocative and path-breaking report seeks to open a sociological approach to risk perception that has so far been systematically neglected. Describing first some exceptions to the general neglect of culture, Douglas builds on these clues and on her own broad anthropological perspective to make a compelling case for focusing on social factors in risk perception. She offers a challenge and a promising new agenda to all who study perceptions of risk and, by extension, to those who study human cognition and choice as well.

"An altogether brilliant piece of writing—far-reaching and a joy to read." —Amartya Sen, Oxford University

MARY DOUGLAS is a Visiting Professor at Princeton University.

A Volume in the the Russell Sage Foundation's Social Science Frontiers Series

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Cover image of the book The Sociology of the Economy
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The Sociology of the Economy

Editor
Frank Dobbin
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$59.95
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978-0-87154-284-7
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"Markets, it seems, are being deconstructed and reconstructed on all sides. Seen no longer as autonomous spheres, nor even autonomous in the inner logic of how they work, markets are now located in a series of embeddings and interactional patterns. In this forefront volume, today's leading sociologists range across history from Renaissance banking to property in contemporary China, across businesses from organ transplants to global finances, across institutions from political and legal controls to the inner networks of market actors. Here the sociology of market economies is on display at its best."
-RANDALL COLLINS, professor of sociology, University of Pennsylvania

"The Sociology of the Economy contains studies that show the rich vibrancy and broad eclecticism of economic sociology. These papers illustrate clearly that economic action is always dependent on and shaped by social and political action."
-NEIL FLIGSTEIN, Class of 1939 Chancellor's Professor, Department of Sociology, University of California, Berkeley

"An important contribution to the 'new economic sociology' that brings together a diverse sampling of current research, thus providing the reader with a glimpse of what is going on at the cutting edge. This collection effectively shows work in economic sociology overlaps with work in other sociological subfields, including sociology of law, comparative and historical sociology, the sociology of organizations, and the sociology of culture. It will undoubtedly find a place on many bookshelves alongside the Handbook of Economic Sociology."
-SARAH BABB, assistant professor of sociology, Boston College

The new economic sociology is based on the theory that patterns of economic behavior are shaped by social factors. The Sociology of the Economy brings together a dozen path-breaking empirical studies that explore how social forces—such as shifts in political power, the influence of social networks, or the spread of new economic ideas—shape real-world economic behavior.

The contributors—all leading economic sociologists—show these social forces at work in a diverse range of international settings and historical circumstances. Examining why so many American banks followed industry leaders into foreign markets in the 1970s, only to pull back within a few years, Mark Mizruchi and Gerald Davis suggest that social emulation rather than rational calculation led banks to expand globally before there was any evidence that foreign offices paid off. William Schneper and Mauro Guillé show that despite the international diffusion of the hostile takeover during the last twenty years, the practice became widespread only in countries with political institutions conducive to buying and selling entire companies. Thus during the 1990s, the United States and United Kingdom saw hundreds of hostile takeover bids, while Germany had only a handful, and Japan just one. Deborah Davis explores resistance to the globalization of Western ideas about real-estate ownership—particularly in China where the government has had little success in instituting a market system in place of traditional, family-based real-estate inheritance. And Richard Scott examines the controversial rise of managed care in the American healthcare system, as the quest for market efficiency collided with the ideal of equity in access to health care.

Together, these studies provide compelling evidence that economic behavior is not ruled by immutable laws, and is but one realm of social behavior, with its own conventions, roles, and social structures. The Sociology of the Economy demonstrates the vitality of empirical research in the field of economic sociology and the power of sociological models in explaining how markets operate.

FRANK DOBBIN is professor of sociology at Harvard University.

CONTRIBUTORS: Urs Bruegger, Karin Knorr Cetina, Deborah S. Davis, Gerald F. Davis, Bai Gao, Mauro F. Guillen, Heather A. Haveman, Kieran Healy, Lisa A. Keister, Paul D. McLean, Mark S. Mizruchi, John F. Padgett, Charles Perrow, William D. Schneper, W. Richard Scott, Richard Swedberg. 

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Cover image of the book The Risk Professionals
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The Risk Professionals

Authors
Thomas M. Dietz
Robert W. Rycroft
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978-0-87154-214-4
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In the two decades since a new social movement put environmental issues high on the national policy agenda, Washington has become home to a small group of people—the risk professionals—whose careers center on the identification, assessment, and management of risks to public health and safety. These men and women, experts working in federal agencies, Congress, activist organizations, and corporations, help transform mass concern into government policy, shaping the way our society responds to environmental and technological hazards.

Based on nearly 230 interviews, The Risk Professionals provides the first comprehensive sociological analysis of our "danger establishment." Dietz and Rycroft explore the social, educational, and career profiles of risk professionals; their worldviews and ideologies; their networks and norms. Not content to view risk professionals from a single perspective, the authors build an integrated description that considers commonalities in their subjects' backgrounds, interests, values, and communication patterns. The result is a uniquely revealing look into the heart of the risk policy system, and a broader illumination of the social structures and dynamics that will influence environmental policy for years to come.

THOMAS DIETZ is at George Mason University.

ROBERT W. RYCROFT is at George Washington University.

A Volume in the the Russell Sage Foundation's Social Science Frontiers Series

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Cover image of the book Citizenship and Crisis
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Citizenship and Crisis

Arab Detroit After 9/11
Author
Detroit Arab American Study Team
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978-0-87154-052-2
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"Drawing on exceptionally well-designed survey research on Arab Americans in Detroit and Dearborn, Michigan, the authors of these interdisciplinary articles have collaborated closely, greatly enhancing the significance and impact of their work. Meticulous statistical and ethnographic information informs each piece, and the theoretical focus throughout is on different discourses of citizenship. The chapters all contribute to an extraordinarily compelling yet nuanced argument that, for America's Arab immigrants, their particular and unique history problematizes their attainment of full citizenship in the nation."
-KAREN B. LEONARD, professor of anthropology, University of California-Irvine

"In the most noble tradition of empirically grounded social science, Citizenship and Crisis lifts the veil of misinformation created by post-9/11 anxiety and xenophobia to reveal an Arab- American community that is committed to American ideals and to U.S. society and struggling to gain acceptance here-in short, a group that bears little resemblance to the terrorists and fundamentalists haunting American nightmares."
-RICHARD ALBA, Distinguished Professor of Sociology, the Graduate Center, City University of New York

"Citizenship and Crisis is a timely and important book. Based on a landmark survey of Arab Americans in the Detroit metropolitan area, it looks beyond commonly-held stereotypes of Arab Americans to uncover the complex realities of their religious practices, cultural values, political views, and identities and provides a fascinating analysis of the many contradictions involved in being Arab American today. The book is a must-read for anyone interested in understanding Arab Americans in the United States."
-NANCY FONER, Distinguished Professor of Sociology, Hunter College and the Graduate Center, City University of New York

Is citizenship simply a legal status or does it describe a sense of belonging to a national community? For Arab Americans, these questions took on new urgency after 9/11, as the cultural prejudices that have often marginalized their community came to a head. Citizenship and Crisis reveals that, despite an ever-shifting definition of citizenship and the ease with which it can be questioned in times of national crisis, the Arab communities of metropolitan Detroit continue to thrive. A groundbreaking study of social life, religious practice, cultural values, and political views among Detroit Arabs after 9/11, Citizenship and Crisis argues that contemporary Arab American citizenship and identity have been shaped by the chronic tension between social inclusion and exclusion that has been central to this population’s experience in America.

According to the landmark Detroit Arab American Study, which surveyed more than 1,000 Arab Americans and is the focus of this book, Arabs express pride in being American at rates higher than the general population. In nine wide-ranging essays, the authors of Citizenship and Crisis argue that the 9/11 backlash did not substantially transform the Arab community in Detroit, nor did it alter the identities that prevail there. The city’s Arabs are now receiving more mainstream institutional, educational, and political support than ever before, but they remain a constituency defined as essentially foreign. The authors explore the role of religion in cultural integration and identity formation, showing that Arab Muslims feel more alienated from the mainstream than Arab Christians do. Arab Americans adhere more strongly to traditional values than do other Detroit residents, regardless of religion. Active participants in the religious and cultural life of the Arab American community attain higher levels of education and income, yet assimilation to the American mainstream remains important for achieving enduring social and political gains. The contradictions and dangers of being Arab and American are keenly felt in Detroit, but even when Arab Americans oppose U.S. policies, they express more confidence in U.S. institutions than do non-Arabs in the general population.

The Arabs of greater Detroit, whether native-born, naturalized, or permanent residents, are part of a political and historical landscape that limits how, when, and to what extent they can call themselves American. When analyzed against this complex backdrop, the results of The Detroit Arab American Study demonstrate that the pervasive notion in American society that Arabs are not like “us” is simply inaccurate. Citizenship and Crisis makes a rigorous and impassioned argument for putting to rest this exhausted cultural and political stereotype.

The Detroit Arab American Study is a collaboration between the University of Michigan’s Institute for Social Research, University of Michigan, Dearborn, and an advisory panel of community representatives from more than twenty secular, religious, and social service organizations. The group is led by WAYNE BAKER, SALLY HOWELL, ANN CHIH LIN, ANDREW SHRYOCK, and MARK TESSLER of the University of Michigan; AMANEY JAMAL of Princeton University; and RON STOCKTON of the University of Michigan, Dearborn.

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Cover image of the book Advice and Consent
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Advice and Consent

The Development of the Policy Sciences
Author
Peter DeLeon
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$31.95
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978-0-87154-215-1
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Policy analysis, as a practical matter, is hardly new. Throughout history, rulers have sought advice from priests or sages, and monarchs have conferred with counselors. The emergence of empirical social research in the nineteenth century laid the groundwork for policy advice that was more than an idiosyncratic political exercise, but it was not until well into this century that the systematic examination of policy issues became feasible.

Advice and Consent traces the recent course of the "policy sciences," a term coined in 1951 to describe an analytic approach that draws on political science, sociology, law, economics, psychology, and operations research to examine specific social problems in context. Peter deLeon's unique contribution is to delineate two separate but related currents in the development of the policy sciences: first, the evolution of intellectual tools for analysis ("advice"); and second, the evolution of a perceived need for policy research as prompted by events such as the war on poverty ("consent").

Peter deLeon's concise and literate account of how these two trends shaped the policy sciences and affected each other clarifies the present state of policy research, explores its failure to realize fully its ideals, and frames the challenges facing the policy sciences as they struggle to complete their transformation from academic fancy to institutional fact.

PETER DELEON is assistant professor of public policy at the Graduate School of Public Affairs, University of Colorado, Denver, and advisor to several European policy research centers.

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Cover image of the book Contemporary Marriage
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Contemporary Marriage

Editor
Kingsley Davis
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978-0-87154-221-2
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This fascinating symposium is based on an assumption that no longer seems to need justification: that the institution of marriage is today experiencing profound changes. But the nature of those changes—their causes and consequences—is very much in need of explication. The experts contributing to this volume bring a wide range of perspectives—sociological, anthropological, economic, historical, psychological, and legal—to the problem of marriage in modern society. Together these essays help illuminate a form of relationship that is both vulnerable and resilient, biological and social, a reflection of and an influence on other social institutions.

Contemporary Marriage begins with an important assessment of the revolution in marital behavior since World War II, tracing trends in marriage age, cohabitation, divorce, and fertility. The focus here is primarily on the United States and on idustrial societies in general. Later chapters provide intriguing case studies of particular countries. There is a recurrent interest in the impact on marriage of modernization itself, but a number of essays probe influences other than industrial development, such as strong cultural and historical patterns or legislation and state control. Beliefs and expectations about marriage are explored, and human sexuality and gender roles are also considered as factors in the nature of marriage.

Contemporary Marriage offers a rich spectrum of approaches to a problem of central importance. The volume will reward an equally broad spectrum of readers interested in the meaning and future of marriage in our society.

KINGSLEY DAVIS is senior research fellow at the Hoover Institution on War, Revolution and Peace at Stanford University.

CONTRIBUTORS: Grace Ganz Blumberg, Elwood Carlson, Kingsley Davis, Thomas J. Espenshade, Amyra Grossbard-Shechtman, Joy Hendry, Adam Kuper, John Modell, Rachel Pasternack, Yochanan Peres, James E. Smith, Graham B. Spanier, Alan A. Stone, Donald Symons, Lenore J. Weitzman, and Margery Wolf.

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Cover image of the book Negative Liberty
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Negative Liberty

Public Opinion and the Terrorist Attacks on America
Author
Darren W. Davis
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$32.50
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978-0-87154-323-3
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Did America’s democratic convictions “change forever” after the terrorist attacks of September 11? In the wake of 9/11, many pundits predicted that Americans’ new and profound anxiety would usher in an era of political acquiescence. Fear, it was claimed, would drive the public to rally around the president and tolerate diminished civil liberties in exchange for security. Political scientist Darren Davis challenges this conventional wisdom in Negative Liberty, revealing a surprising story of how September 11 affected Americans’ views on civil liberties and security.

Drawing on a unique series of original public opinion surveys conducted in the immediate aftermath of 9/11 and over the subsequent three years, Negative Liberty documents the rapid shifts in Americans’ opinions regarding the tradeoff between liberty and security, at a time when the threat of terrorism made the conflict between these values particularly stark. Theories on the psychology of threat predicted that people would cope with threats by focusing on survival and reaffirming their loyalty to their communities, and indeed, Davis found that Americans were initially supportive of government efforts to prevent terrorist attacks by rolling back certain civil liberties. Democrats and independents under a heightened sense of threat became more conservative after 9/11, and trust in government reached its highest level since the Kennedy administration. But while ideological divisions were initially muted, this silence did not represent capitulation on the part of civil libertarians. Subsequent surveys in the years after the attacks revealed that, while citizens’ perceptions of threat remained acute, trust in the government declined dramatically in response to the perceived failures of the administration’s foreign and domestic security policies. Indeed, those Americans who reported the greatest anxiety about terrorism were the most likely to lose confidence in the government in the years after 2001. As a result, ideological unity proved short lived, and support for civil liberties revived among the public. Negative Liberty demonstrates that, in the absence of faith in government, even extreme threats to national security are not enough to persuade Americans to concede their civil liberties permanently.

The September 11 attacks created an unprecedented conflict between liberty and security, testing Americans’ devotion to democratic norms. Through lucid analysis of concrete survey data, Negative Liberty sheds light on how citizens of a democracy balance these competing values in a time of crisis.
 
DARREN W. DAVIS is professor of political science at Michigan State University.

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Cover image of the book The Price of Independence
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The Price of Independence

The Economics of Early Adulthood
Editors
Sheldon Danziger
Cecilia Elena Rouse
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$59.95
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1 in. × 1 in. 328 pages
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978-0-87154-316-5
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"For many American parents with young-adult children, The Price of Independence will be a source of consolation and insight. The consolation will come from the documentation that the path to stable work and marriage is not only longer for their children, but for most American young adults. The insights will include evidence that the longer path to adult roles is not driven by changing economic conditions, but rather by changing social norms, especially changes in young people's expectations about work, schooling, and families. The book will help public policy makers recognize that young adults in other industrialized countries are experiencing many of the same challenges that young Americans face. At the same time, the book documents that the large number of young Americans without health care and the extraordinarily high incarceration rates of young adult males of color are problems facing young people that this country has not solved, but many others have avoided."
-RICHARD J. MURNANE, professor, Harvard Graduate School of Education

"The Price of Independence brings together an interesting and diverse set of essays charting changes in the 'launch into adulthood' of today's youth. The changes in ages and levels of completed education, steady jobs, living independent of parents, marrying, having children are documented both for the United States and for several industrialized countries. The extent to which economic factors-changing labor markets, levels of debt, health insurance, costs of living-have influenced these changes are analyzed, often exploding common perceptions of the impact of such factors. But its not just economic factors that are considered; sociologist, political scientist, education specialists all get a turn 'at bat' and the result is a rich multidimen sional contribution to our understanding of these issues. I particularly like the international comparisons and the discussion of how differential social norms may affect both differences in the degree of change and the public perception of changes as positive or negative. Thanks to Sheldon Danziger and Cecilia Elena Rouse for putting this together."
-ROB HOLLISTER, professor of economics, Swarthmore College

More and more young men and women today are taking longer and having more difficulty making a successful transition to adulthood.  They are staying in school longer, having a harder time finding steady employment at jobs that provide health insurance, and are not marrying and having children until much later in life than their parents did. In The Price of Independence, a roster of distinguished experts diagnose the extent and causes of these trends.

Observers of social trends have speculated on the economic changes that may be delaying the transition to adulthood—from worsening job opportunities to mounting student debt and higher housing costs—but few have offered empirical evidence to back up their claims. The Price of Independence represents the first significant analysis of these economic explanations, charting the evolving life circumstances of eighteen to thirty-five year-olds over the last few decades. Lisa Bell, Gary Burtless, Janet Gornick, and Timothy M. Smeeding show that the earnings of young workers in the United States and a number of industrialized countries have declined relative to the cost of supporting a family, which may explain their protracted dependence. In addition, Henry Farber finds that job stability for young male workers has dropped over the last generation. But while economic factors have some influence on young people’s transitions to adulthood, The Price of Independence shows that changes in the economic climate can not account for the magnitude of the societal shift in the timing of independent living, marriage, and childbearing. Aaron Yelowitz debunks the myth that steep housing prices are forcing the young to live at home—housing costs actually fell between 1980 and 2000 once lower interest rates and tax subsidies are taken into account. And Ngina Chiteji reveals that average student loan debt is only $3,500 per household. The trend toward starting careers and families later appears to have more to do with changing social norms, as well as policies that have broadened access to higher education, than with changes in the economy.

For better or worse, the current generation is redefining the nature and boundaries of  what it means to be a young adult. The Price of Independence documents just how dramatically the modern lifecycle has changed and offers evidence as an antidote to much of the conventional wisdom about these social changes.

SHELDON DANZIGER is Henry J. Meyer Distinguished University Professor of Public Policy and codirector of the National Poverty Center at the Gerald R. Ford School of Public Policy at the University of Michigan.

CECILIA ELENA ROUSE is the Theodore A. Wells  Professor of Economics and Public Affairs at Princeton University.

CONTRIBUTORS: Sofya Aptekar, Lisa Bell, Gary Burtless, Ngina S. Chiteji, Henry S. Farber,  Maria D. Fitzpatrick,  Janet Gornick, Melanie Guldi,  Carolyn J. Hill,  Harry Holzer, Helen Levy, Katherine Newman, Marianne E. Page,  Steven Raphael,  Timothy M. Smeeding,  Ann Huff Stevens,  Sarah E. Turner,  Aaron S. Yelowitz.

A Volume in the Multi-City Study of Urban Inequality

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Cover image of the book Pre-Election Polling
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Pre-Election Polling

Sources of Accuracy and Error
Author
Irving Crespi
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978-0-87154-208-3
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Since 1948, when pollsters unanimously forecast a Dewey victory over Truman, media-sponsored polls have proliferated, accompanied by a growing unease about their accuracy. Pre-Election Polling probes the results of over 430 recent polls and taps the professional “lore” of experienced pollsters to offer a major new assessment of polling practices in the 1980s.

In a study of unusual scope and depth, Crespi examines the accuracy of polls conducted before a range of elections, from presidential to local. He incorporates the previously unpublished observations and reflections of pollsters representing national organizations (including Gallup, Roper, and the CBS/New York Times Poll) as well as pollsters from state, academic, and private organizations. Crespi finds potential sources of polling error in such areas as sampling, question wording, anticipating turnout, and accounting for last-minute changes in preference. To these methodological correlates of accuracy he adds important political considerations—is it a primary or general election; what office is being contested; how well known are the candidates; how crystallized are voter attitudes?

Polls have become a vital feature of our political process; by exploring their strengths and weaknesses, Pre-Election Polling enhances our ability to predict and understand the complexities of voting behavior.

"Combines intelligent empirical analysis with an informed insider's interpretation of the dynamics of the survey research process....Should be studied not only by all practitioners and students of opinion research but by anyone who makes use of polls." —Leo Bogart, Newspaper Advertising Bureau, Inc.

IRVING CRESPI heads Irving Crespi & Associates in Princeton, consultants in opinion and consumer research. He has taught at City University of New York/Bernard M. Baruch College, State University of New York/Harpur College, and Rutgers University.

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