There is one thing that moves online consumers to click “add to cart,” that allows sellers to accept certain forms of online payment, and that makes online product reviews meaningful: trust. Without trust, online interactions can’t advance. But how is trust among strangers established on the Internet? What role does reputation play in the formation of online trust? In eTrust, editors Karen Cook, Chris Snijders, Vincent Buskens, and Coye Cheshire explore the unmapped territory where trust, reputation, and online relationships intersect, with major implications for online commerce and social networking.

eTrust uses experimental studies and field research to examine how trust in anonymous online exchanges can create or diminish cooperation between people. The first part of the volume looks at how feedback affects online auctions using trust experiments. Gary Bolton and Axel Ockenfels find that the availability of feedback leads to more trust among one-time buyers, while Davide Barrera and Vincent Buskens demonstrate that, in investment transactions, the buyer’s own experience guides decision making about future transactions with sellers. The field studies in Part II of the book examine the degree to which reputation facilitates trust in online exchanges. Andreas Diekmann, Ben Jann, and David Wyder identify a “reputation premium” in mobile phone auctions, which not only drives future transactions between buyers and sellers but also payment modes and starting bids. Chris Snijders and Jeroen Weesie shift focus to the market for online programmers, where tough competition among programmers allows buyers to shop around. The book’s third section reveals how the quality and quantity of available information influences actual marketplace participants. Sonja Utz finds that even when unforeseen accidents hinder transactions—lost packages, computer crashes—the seller is still less likely to overcome repercussions from the negative feedback of dissatisfied buyers.

So much of our lives are becoming enmeshed with the Internet, where ordinary social cues and reputational networks that support trust in the real world simply don’t apply. eTrust breaks new ground by articulating the conditions under which trust can evolve and grow online, providing both theoretical and practical insights for anyone interested in how online relationships influence our decisions.

KAREN S. COOK is Ray Lyman Wilbur Professor of Sociology and the current chair of the sociology department at Stanford University.

CHRIS SNIJDERS is professor at the Eindhoven University of Technology.

VINCENT BUSKENS is associate professor in the Department of Sociology/ICS at Utrecht University.

COYE CHESHIRE is assistant professor at the School of Information at the University of California, Berkeley.

CONTRIBUTORS: Vincent Buskens, Coye Cheshire, Karen S. Cook, Chris Snijders, Judd Antin, Brandy Aven, Davide Barrera, Gary E. Bolton, Andreas Diekmann, Alexandra Gerbasi, Ben Jann, Tapan Khopkar, Azi Lev-On, Masafumi Matsuda, Uwe Matzat, Axel Ockenfels, Paul Resnick, Hiroyuki Takahashi, Yukihiro Usui, Sonja Utz, Jeroen Weesie, David Wyder, Toshio Yamagishi, and Noriaki Yoshikai.


A Volume in the Russell Sage Foundation Series on Trust

Conventional wisdom holds that trust is essential for cooperation between individuals and institutions—such as community organizations, banks, and local governments. Not necessarily so, according to editors Karen Cook, Margaret Levi, and Russell Hardin. Cooperation thrives under a variety of circum-stances. Whom Can We Trust? examines the conditions that promote or constrain trust and advances our understanding of how cooperation really works.

From interpersonal and intergroup relations to large-scale organizations, Whom Can We Trust? uses empirical research to show that the need for trust and trustworthiness as prerequisites to cooperation varies widely. Part I addresses the sources of group-based trust. One chapter focuses on the assumption—versus the reality—of trust among coethnics in Uganda. Another examines the effects of social-network position on trust and trustworthiness in urban Ghana and rural Kenya. And a third demonstrates how cooperation evolves in groups where reciprocity is the social norm. Part II asks whether there is a causal relationship between institutions and feelings of trust in individuals. What does—and doesn’t—promote trust between doctors and patients in a managed-care setting? How do poverty and mistrust figure into the relations between inner city residents and their local leaders? Part III reveals how institutions and networks create environments for trust and cooperation. Chapters in this section look at trust as credit-worthiness and the history of borrowing and lending in the Anglo-American commercial world; the influence of the perceived legitimacy of local courts in the Philippines on the trust relations between citizens and the government; and the key role of skepticism, not necessarily trust, in a well-developed democratic society.

Whom Can We Trust? unravels the intertwined functions of trust and cooperation in diverse cultural, economic, and social settings. The book provides a bold new way of thinking about how trust develops, the real limitations of trust, and when trust may not even be necessary for forging cooperation.

KAREN S. COOK is Ray Lyman Wilbur Professor of Sociology and the current chair of the sociology department at Stanford University.

MARGARET LEVI is Jere L. Bacharach Professor of International Studies in the Department of Political Science at the University of Washington, Seattle.

RUSSELL HARDIN is professor of politics at New York University.

CONTRIBUTORS: Abigail Barr, Bruce G. Carruthers,  Matthew R. Cleary,  Jean Enminger,  Henry Farrell,  Margaret Foddy,  Corina Graif,  James Habyarimana,  Philip T. Hoffman, Macartan Humphreys, Jeffrey C. Johnson,  Roderick Kramer,  Stefanie Mullborn,  Gabriella R. Montinola,  Elinor Ostrom,  Daniel N. Posner,  Gilles Postel-Vinay,  Jean-Laureant Rosenthal,  Robert J. Sampson,  Irena Stepanikova,  Susan C. Stokes,  David Thom,  James Walker,  Jeremy M. Weinstein,  Toshio Yamagishi.

A Volume in the Russell Sage Foundation Series on Trust

The significant increase in the number of working mothers over the last twenty years has led to widespread worries about the plight of “latchkey kids,” who return from school each day to empty homes. Concerned that unsupervised children might be at greater risk of delinquency, schools and communities across the nation began providing after-school activities. But many of these programs were hastily devised with little understanding of what constitutes a quality program that meets children’s developmental needs. The Fifth Dimension explores and evaluates one of the country’s most successful and innovative after-school programs, providing insightful and practical lessons about what works and doesn’t work after-school.

The Fifth Dimension program was established in the 1980s as a partnership between community centers and local colleges to establish an educational after-school program. With an emphasis on diversity and computer technology, the program incorporates the latest theories about child development and gives college students the opportunity to apply their textbook understanding of child development to real learning environments. The Fifth Dimension explores the design, implementation, and evaluation of this thriving program. The authors attribute the success of the Fifth Dimension to several factors. First, the program offers a balance of intellectually enriching exercises with development enhancing games. Second, by engaging undergraduates as active participants in both learning and social activities, the program gives local community organizations a large infusion of high-quality help for their educational efforts. Third, by rewarding children for their achievements and good behavior with greater flexibility in choosing their own schedules, the Fifth Dimension acts as a powerful, enduring motivator.

The Fifth Dimension program serves as a model for what an enriching after-school program can be. The product of years of innovation and careful assessment, The Fifth Dimension is a valuable resource for all who are interested in developing successful community-based learning programs.

MICHAEL COLE is university professor of communication and psychology at the University of California, San Diego.

In 1969, Senator John Pastore requested that the Surgeon General appoint a committee to conduct an inquiry into television violence and its effect on children. When the Surgeon General's report was finally released in 1972—after a three-year inquiry and a cost of over $1.8 million—it angered and confused a number of critics, including politicians, the broadcast industry, many of the social scientists who had helped carry out the research, and the public.

While the final consequences of the Report may not be played out for years to come, TV Violence and the Child presents a fascinating study of the Surgeon General's quest and, in effect, the process by which social science is recruited and its findings made relevant to public policy.

In addition to dealing with television as an object of concern, the authors also consider the government's effectiveness when dealing with social objectives and the influence of citizen action on our communication systems. Their overwhelming conclusion is that the nation's institutions are ill-equipped for recruiting expert talent, providing clear findings, and carrying out objectives in this area of delicate human concern.

DOUGLASS CATER is director of the Aspen Institute Program on Communications and Society.

STEPHEN STRICKLAND is director of the Washington, D.C., office of the Health Policy Program of the University of California, San Francisco.

 

Affords a comprehensive overview of evaluative research, answering questions regarding the adequacy of organized programs in health, justice, education, employment, and welfare. Included are general statements about evaluative research, discussing the nature of the evaluative task, the role of evaluative research in programs for change, and appropriate methodological strategies. In this revised and expanded collection of readings, which includes more case materials and more illustrations of completed evaluations than the first edition, the editor presents a variety of viewpoints and a broad range of materials for the social planner, administrator, and social scientist.

FRANCIS G. CARO was director of the Office of Program Planning and Research at the Community Service Society in New York City.
 

Considers how Americans define the quality of their life experiences, as expressed in their perceptions, evaluations, and satisfactions. Based on research conducted by the Institute for Social Research at the University of Michigan, the book uses data which are representative of the national population eighteen years of age and older, and employs the major social characteristics of class, age, education, and income. The authors cover such topics as the residential environment, the experience of work, marriage, and family life, and personal resources and competence. They also report on the situation of women and the quality of the life experience of black people.

ANGUS CAMPBELL is professor of psychology and sociology and director of the Institute for Social Research at the University of Michigan.

PHILIP E. CONVERSE is Robert C. Angell Professor of Political Science and Sociology and program director of the Center for Political Studies at the Institute for Social Research at the University of Michigan.

WILLARD L. RODGERS is senior study director of the Survey Research Center, Institute for Social Research, at the University of Michigan.

This book is a companion piece to Sheldon and Moore’s Indicators of Social Change. Whereas Indicators of Social Change was concerned with various kinds of “hard” data, typically sociostructural, this book is devoted chiefly to so-called “softer” data of a more social-psychological sort: the attitudes, expectations, aspirations, and values of the American population.

The book deals with the meaning of change from two points of view. First, it is interested in the human meaning which people attribute to the complex social environment in which they find themselves; their understanding of group relations, the political process, and the consumer economy in which they participate. Secondly, it discusses the impact that the various alternatives offered by the environment have on the nature of their lives and the fulfillment of those lives.

The twelve essays which make up the volume deal successively with the major domains of life. Each author sets forth an inclusive statement of the most significant dimensions of psychological change in a specific area of life, to review the state of present information, and to project the measurements needed to improve understanding of these changes in the future.

ANGUS CAMPBELL is professor of psychology and sociology and director of the Institute for Social Research at the University of Michigan.

PHILIP E. CONVERSE is Robert C. Angell Professor of Political Science and Sociology and program director of the Center for Political Studies at the Institute for Social Research at the University of Michigan.

CONTRIBUTORS: Angus Campbell, Philip E. Converse, John P. Robinson, Peter H. Rossi, Marvin B. Sussman, Robert L. Kahn, Rolf Meyersohn, George Katona, Herbert H. Hyman, Albert J. Reiss Jr., and Melvin Seeman.

Now available in paperback, this provocative study examines the street-level decisions made by police, caught between a sometimes hostile community and a maze of departmental regulations. Probing the dynamics of three sample police departments, Brown reveals the factors that shape how officers wield their powers of discretion. Chief among these factors, he contends, is the highly bureaucratic organization of the modern police department.

A new epilogue, prepared for this edition, focuses on the structure and operation of urban police forces in the 1980s.

"Add this book to the short list of important analyses of the police at work....Places the difficult job of policing firmly within its political, organizational, and professional constraints...Worth reading and thinking about." —Crime & Delinquency

"An excellent contribution...Adds significantly to our understanding of contemporary police." —Sociology

"A critical analysis of policing as a social and political phenomenon....A major contribution." —Choice

MICHAEL K. BROWN is emeritus professor of politics, University of California, Santa Cruz

Emphasizing the importance of the psychosocial and cultural background of the individual patient, the final study suggests methods of acquiring this information and the ways in which the staff can then utilize these findings to best advantage both in initial contact and in planning comprehensive patient care.

ESTHER L. BROWN joined the Russell Sage Foundation in Manhattan in 1930 as a research associate and at her retirement in 1963 was its director of executive program planning.

This study focuses on the staff who provide direct patient care, viewing hospital personnel in interaction with patients and in their own work groups. It examines the psychosocial needs characteristic of most workers and suggests ways to meet them to encourage increased staff motivation and competence.

ESTHER L. BROWN joined the Russell Sage Foundation in Manhattan in 1930 as a research associate and at her retirement in 1963 was its director of executive program planning.