There is one thing that moves online consumers to click “add to cart,” that allows sellers to accept certain forms of online payment, and that makes online product reviews meaningful: trust. Without trust, online interactions can’t advance. But how is trust among strangers established on the Internet? What role does reputation play in the formation of online trust? In eTrust, editors Karen Cook, Chris Snijders, Vincent Buskens, and Coye Cheshire explore the unmapped territory where trust, reputation, and online relationships intersect, with major implications for online commerce and social networking.

eTrust uses experimental studies and field research to examine how trust in anonymous online exchanges can create or diminish cooperation between people. The first part of the volume looks at how feedback affects online auctions using trust experiments. Gary Bolton and Axel Ockenfels find that the availability of feedback leads to more trust among one-time buyers, while Davide Barrera and Vincent Buskens demonstrate that, in investment transactions, the buyer’s own experience guides decision making about future transactions with sellers. The field studies in Part II of the book examine the degree to which reputation facilitates trust in online exchanges. Andreas Diekmann, Ben Jann, and David Wyder identify a “reputation premium” in mobile phone auctions, which not only drives future transactions between buyers and sellers but also payment modes and starting bids. Chris Snijders and Jeroen Weesie shift focus to the market for online programmers, where tough competition among programmers allows buyers to shop around. The book’s third section reveals how the quality and quantity of available information influences actual marketplace participants. Sonja Utz finds that even when unforeseen accidents hinder transactions—lost packages, computer crashes—the seller is still less likely to overcome repercussions from the negative feedback of dissatisfied buyers.

So much of our lives are becoming enmeshed with the Internet, where ordinary social cues and reputational networks that support trust in the real world simply don’t apply. eTrust breaks new ground by articulating the conditions under which trust can evolve and grow online, providing both theoretical and practical insights for anyone interested in how online relationships influence our decisions.

KAREN S. COOK is Ray Lyman Wilbur Professor of Sociology and the current chair of the sociology department at Stanford University.

CHRIS SNIJDERS is professor at the Eindhoven University of Technology.

VINCENT BUSKENS is associate professor in the Department of Sociology/ICS at Utrecht University.

COYE CHESHIRE is assistant professor at the School of Information at the University of California, Berkeley.

CONTRIBUTORS: Vincent Buskens, Coye Cheshire, Karen S. Cook, Chris Snijders, Judd Antin, Brandy Aven, Davide Barrera, Gary E. Bolton, Andreas Diekmann, Alexandra Gerbasi, Ben Jann, Tapan Khopkar, Azi Lev-On, Masafumi Matsuda, Uwe Matzat, Axel Ockenfels, Paul Resnick, Hiroyuki Takahashi, Yukihiro Usui, Sonja Utz, Jeroen Weesie, David Wyder, Toshio Yamagishi, and Noriaki Yoshikai.


A Volume in the Russell Sage Foundation Series on Trust

Conventional wisdom holds that trust is essential for cooperation between individuals and institutions—such as community organizations, banks, and local governments. Not necessarily so, according to editors Karen Cook, Margaret Levi, and Russell Hardin. Cooperation thrives under a variety of circum-stances. Whom Can We Trust? examines the conditions that promote or constrain trust and advances our understanding of how cooperation really works.

From interpersonal and intergroup relations to large-scale organizations, Whom Can We Trust? uses empirical research to show that the need for trust and trustworthiness as prerequisites to cooperation varies widely. Part I addresses the sources of group-based trust. One chapter focuses on the assumption—versus the reality—of trust among coethnics in Uganda. Another examines the effects of social-network position on trust and trustworthiness in urban Ghana and rural Kenya. And a third demonstrates how cooperation evolves in groups where reciprocity is the social norm. Part II asks whether there is a causal relationship between institutions and feelings of trust in individuals. What does—and doesn’t—promote trust between doctors and patients in a managed-care setting? How do poverty and mistrust figure into the relations between inner city residents and their local leaders? Part III reveals how institutions and networks create environments for trust and cooperation. Chapters in this section look at trust as credit-worthiness and the history of borrowing and lending in the Anglo-American commercial world; the influence of the perceived legitimacy of local courts in the Philippines on the trust relations between citizens and the government; and the key role of skepticism, not necessarily trust, in a well-developed democratic society.

Whom Can We Trust? unravels the intertwined functions of trust and cooperation in diverse cultural, economic, and social settings. The book provides a bold new way of thinking about how trust develops, the real limitations of trust, and when trust may not even be necessary for forging cooperation.

KAREN S. COOK is Ray Lyman Wilbur Professor of Sociology and the current chair of the sociology department at Stanford University.

MARGARET LEVI is Jere L. Bacharach Professor of International Studies in the Department of Political Science at the University of Washington, Seattle.

RUSSELL HARDIN is professor of politics at New York University.

CONTRIBUTORS: Abigail Barr, Bruce G. Carruthers,  Matthew R. Cleary,  Jean Enminger,  Henry Farrell,  Margaret Foddy,  Corina Graif,  James Habyarimana,  Philip T. Hoffman, Macartan Humphreys, Jeffrey C. Johnson,  Roderick Kramer,  Stefanie Mullborn,  Gabriella R. Montinola,  Elinor Ostrom,  Daniel N. Posner,  Gilles Postel-Vinay,  Jean-Laureant Rosenthal,  Robert J. Sampson,  Irena Stepanikova,  Susan C. Stokes,  David Thom,  James Walker,  Jeremy M. Weinstein,  Toshio Yamagishi.

A Volume in the Russell Sage Foundation Series on Trust

Presents the first nationwide profile of black Americans (over 3,500) who now hold elective governmental office. The book is based upon a questionnaire survey of black elected officials together with a comparison survey of white men and women elected to similar types of offices in the same geographical region. The inclusion of extensive quotations from interviews with thirty-four black elected officials adds realism, depth, and insight to the quantitative analysis. The authors interrelate fresh and meaningful information on the political ideologies and motivations of black officials, their perceived political impacts, and expectations for the future.

JAMES E. CONYERS is professor of sociology at Indiana State University.

WALTER L. WALLACE is professor of sociology at Princeton University.

The significant increase in the number of working mothers over the last twenty years has led to widespread worries about the plight of “latchkey kids,” who return from school each day to empty homes. Concerned that unsupervised children might be at greater risk of delinquency, schools and communities across the nation began providing after-school activities. But many of these programs were hastily devised with little understanding of what constitutes a quality program that meets children’s developmental needs. The Fifth Dimension explores and evaluates one of the country’s most successful and innovative after-school programs, providing insightful and practical lessons about what works and doesn’t work after-school.

The Fifth Dimension program was established in the 1980s as a partnership between community centers and local colleges to establish an educational after-school program. With an emphasis on diversity and computer technology, the program incorporates the latest theories about child development and gives college students the opportunity to apply their textbook understanding of child development to real learning environments. The Fifth Dimension explores the design, implementation, and evaluation of this thriving program. The authors attribute the success of the Fifth Dimension to several factors. First, the program offers a balance of intellectually enriching exercises with development enhancing games. Second, by engaging undergraduates as active participants in both learning and social activities, the program gives local community organizations a large infusion of high-quality help for their educational efforts. Third, by rewarding children for their achievements and good behavior with greater flexibility in choosing their own schedules, the Fifth Dimension acts as a powerful, enduring motivator.

The Fifth Dimension program serves as a model for what an enriching after-school program can be. The product of years of innovation and careful assessment, The Fifth Dimension is a valuable resource for all who are interested in developing successful community-based learning programs.

MICHAEL COLE is university professor of communication and psychology at the University of California, San Diego.

With the nation enjoying a remarkable long and robust economic expansion, AfricanAmerican employment has risen to an all-time high. Does this good news refute the notion of a permanently disadvantaged black underclass, or has one type of disadvantage been replaced by another? Some economists fear that many newly employed minority workers will remain stuck in low-wage jobs, barred from better-paying, high skill jobs by their lack of educational opportunities and entrenched racial discrimination. Prosperity for All? draws upon the research and insights of respected economists to address these important issues.

Prosperity for All? reveals that while African Americans benefit in many ways from a strong job market, serious problems remain. Research presented in this book shows that the ratio of black to white unemployment has actually increased over recent expansions. Even though African American men are currently less likely to leave the workforce, the number of those who do not find work at all has grown substantially, indicating that joblessness is now concentrated among the most alienated members of the population. Other chapters offer striking evidence that racial inequality is still pervasive. Among men, black high school dropouts have more difficulty finding work than their Latino or white counterparts. Likewise, the glass ceiling that limits minority access to higher paying promotions persists even in a strong economy. Prosperity for All? ascribes black disadvantage in the labor force to employer discrimination, particularly when there is strong competition for jobs. As one study illustrates, economic upswings do not appear to change racial preferences among employers, who remain less willing to hire African Americans for more skilled low-wage jobs.

Prosperity for All? offers a timely investigation into the impact of strong labor markets on low-skill African-American workers, with important insights into the issues engendered by the weakening of federal assistance, job training, and affirmative action programs.

ROBERT CHERRY is professor of economics at Brooklyn College and the Graduate Center of the City University of New York.

WILLIAM M. RODGERS III is chief economist of the U.S. Department of Labor. He is on leave from the College of William and Mary where he is the Frances L. and Edwin L. Cummings Associate Professor of Economics.

CONTRIBUTORS: Heather Boushey, Cecilia Conrad, Mary Corcoran, Sandra Danziger, Sheldon Danziger, William Darity Jr., Gregory E. DeFreitas,  Richard B. Freeman,  Colleen Heflin,  Joyce P. Jacobsen,  Chinhui Juhn,  Ariel Kalil,  Sanders Korenman, Laurence M. Levin,  Judith Levine, Philip Moss, Samuell L. Meyers Jr., Cordelia W. Reimers,  Daniel Rosen,  Kristin Seefeldt,  Kristine Siefert,  William E. Spriggs,  Chris Tilly,  Richard Tolman,  Rhonda M. Williams.  

In 1969, Senator John Pastore requested that the Surgeon General appoint a committee to conduct an inquiry into television violence and its effect on children. When the Surgeon General's report was finally released in 1972—after a three-year inquiry and a cost of over $1.8 million—it angered and confused a number of critics, including politicians, the broadcast industry, many of the social scientists who had helped carry out the research, and the public.

While the final consequences of the Report may not be played out for years to come, TV Violence and the Child presents a fascinating study of the Surgeon General's quest and, in effect, the process by which social science is recruited and its findings made relevant to public policy.

In addition to dealing with television as an object of concern, the authors also consider the government's effectiveness when dealing with social objectives and the influence of citizen action on our communication systems. Their overwhelming conclusion is that the nation's institutions are ill-equipped for recruiting expert talent, providing clear findings, and carrying out objectives in this area of delicate human concern.

DOUGLASS CATER is director of the Aspen Institute Program on Communications and Society.

STEPHEN STRICKLAND is director of the Washington, D.C., office of the Health Policy Program of the University of California, San Francisco.

 

In France, low wages have historically inspired tremendous political controversy. The social and political issues at stake center on integrating the working class into society and maintaining the stability of the republican regime. A variety of federal policies—including high minimum wages and strong employee protection—serve to ensure that the low-wage workforce stays relatively small. Low-Wage Work in France examines both the benefits and drawbacks of this politically inspired system of worker protection. France’s high minimum wage, which is indexed not only to inflation but also to the average increase in employee wages, plays a critical role in limiting the development of low-paid work. Social welfare benefits and a mandatory thirty-five hour work week also make life easier for low-wage workers. Strong employee protection is a central characteristic of the French model, but high levels of protection for employees may also be one of the causes of France’s chronically high rate of unemployment. The threat of long-term unemployment may, in turn, contribute to a persistent sense of insecurity among French workers. Low-Wage Work in France provides a lucid analysis of how a highly regulated labor market shapes the experiences of workers—for better and for worse.

ÈVE CAROLI is professor of economics at University Paris X.

JÉRÔME GAUTIÉ is professor of economics at the University of Paris 1 Panthéon-Sorbonne.

CONTRIBUTORS: Anne Marie Arborio, Philippe Askenazy, Mathieu Beraud, Jean-Baptiste Berry, Jacques Bouteiller, Lise Causse, Thierry Colin, Emilie Feriel, Benoit Grasser, Christine Guegnard, Annie Lamenthe, Philippe Mehaut, Sylvie-Anne Meriot, Philippe Mosse, Sophie Prunier-Poulmaire, Robert Solow.

A Volume in the RSF Case Studies of Job Quality in Advanced Economies

Affords a comprehensive overview of evaluative research, answering questions regarding the adequacy of organized programs in health, justice, education, employment, and welfare. Included are general statements about evaluative research, discussing the nature of the evaluative task, the role of evaluative research in programs for change, and appropriate methodological strategies. In this revised and expanded collection of readings, which includes more case materials and more illustrations of completed evaluations than the first edition, the editor presents a variety of viewpoints and a broad range of materials for the social planner, administrator, and social scientist.

FRANCIS G. CARO was director of the Office of Program Planning and Research at the Community Service Society in New York City.
 

The feminist movement has become an established force on the American political and social scene. Both the small consciousness-raising group and the large, formal organization command the attention of our legislative bodies, media, and general public. Maren Lockwood Carden's new book is the first to look beyond feminist ideas and rhetoric to give a detailed study of the movement—its structure, membership, and history of the organizations that form a major part of present-day feminism. Fair, objective, and comprehensive, her study is based on participant observation and in-depth interviews with rank and file members and local and national leaders in seven representative cities during 1969-1971.

In Dr. Carden's analysis, the movement has two divisions. First, the hundreds of small, informal "Women's Liberation" consciousness-raising and action groups. Second, the large, formally structured "Women's Rights" organizations like the National Organization for Women (NOW) and the Women's Equity Action League. For both types of organizations, Dr. Carden covers members' reasons for participation; organizational structure; strategies and actions; and the relationship between ideology and structure, including the attempts by many groups to work as "participatory democracies." She also discusses the development of the movement from the mid-sixties to the present, and evaluates the long-term prospects for achieving the objectives of the various new feminist groups.

Anyone interested in organizations, personality and society, and social change will welcome this detailed description and history of a complex and rapidly changing social movement. Highly readable and free of technical jargon, The New Feminist Movement tells us what's been happening to women in the last decade, what they want now, and where they may be headed in the future.

MAREN LOCKWOOD CARDEN has recently been visiting lecturer and visiting associate professor of sociology at Yale University.
 

Poverty declined significantly in the decade after Lyndon Johnson’s 1964 declaration of “War on Poverty.” Dramatically increased federal funding for education and training programs, social security benefits, other income support programs, and a growing economy reduced poverty and raised expectations that income poverty could be eliminated within a generation. Yet the official poverty rate has never fallen below its 1973 level and remains higher than the rates in many other advanced economies. In this book, editors Maria Cancian and Sheldon Danziger and leading poverty researchers assess why the War on Poverty was not won and analyze the most promising strategies to reduce poverty in the twenty-first century economy.

Changing Poverty, Changing Policies documents how economic, social, demographic, and public policy changes since the early 1970s have altered who is poor and where antipoverty initiatives have kept pace or fallen behind. Part I shows that little progress has been made in reducing poverty, except among the elderly, in the last three decades. The chapters examine how changing labor market opportunities for less-educated workers have increased their risk of poverty (Rebecca Blank), and how family structure changes (Maria Cancian and Deborah Reed) and immigration have affected poverty (Steven Raphael and Eugene Smolensky). Part II assesses the ways childhood poverty influences adult outcomes. Markus Jäntti finds that poor American children are more likely to be poor adults than are children in many other industrialized countries. Part III focuses on current antipoverty policies and possible alternatives. Jane Waldfogel demonstrates that policies in other countries—such as sick leave, subsidized child care, and schedule flexibility—help low-wage parents better balance work and family responsibilities. Part IV considers how rethinking and redefining poverty might take antipoverty policies in new directions. Mary Jo Bane assesses the politics of poverty since the 1996 welfare reform act. Robert Haveman argues that income-based poverty measures should be expanded, as they have been in Europe, to include social exclusion and multiple dimensions of material hardships.

Changing Poverty, Changing Policies shows that thoughtful policy reforms can reduce poverty and promote opportunities for poor workers and their families. The authors’ focus on pragmatic measures that have real possibilities of being implemented in the United States not only provides vital knowledge about what works but real hope for change.

Listen to Maria Cancian speak about marriage on NPR's Weekend Edition Saturday.

MARIA CANCIAN is professor of public affairs and social work and research affiliate of the Institute for Research on Poverty at the University of Wisconsin–Madison.

SHELDON DANZIGER is Henry J. Meyer Distinguished University Professor of Public Policy and director of the National Poverty Center at the Gerald R. Ford School of Public Policy at the University of Michigan.

CONTRIBUTORS: Mary Jo Bane, Rebecca M. Blank, Maria Cancian, Benjamin Cowan, Sheldon Danziger, Robert Haveman, Harry J. Holzer, Brian A. Jacob, Markus Jäntti, Jens Ludwig, Katherine Magnuson, Daniel R. Meyer, Robert Moffitt, Deborah Reed, Steven Raphael, John Karl Scholz, Eugene Smolensky, Katherine Swartz, Elizabeth Votruba-Drzal, Jane Waldfogel, Geoffrey L. Wallace

An Institute for Research on Poverty Affiliated Book on Poverty and Public Policy